Our client has a Shopify store to selling unique designed footwear products. Like:
When the client reached out to us, his Google ads account wasn’t performing at all. The account spend was not increasing with sales every day on ads, conversions were quite low.
Upon taking over the account, we dig deeper into the data and splitting it into meaningful campaigns that targeted specific demographics. Since the products are mainly targeted towards Boot’s lovers, we created ad campaigns in different ad formats and run them on different channels.
Creating more campaigns as per categories to advertise each product type with separate budgets.
Along with hyper-targeted campaigns, we run robust remarketing campaigns to drive more conversions. As a result, ad engagement began increasing, which lowered the cost-per-click for the client’s ads
Increase in Sales
Decrease in CPA