Shopping Ads Case Study

Background

Our client has a Shopify store to sell an innovative product. It’s a wireless hair curler for instant hair curls. The compact size and USB charging port make it so easy to curl your hair anytime, anywhere!

Challenge

When the client reached out to us, his Google ads account wasn’t performing at all. Despite spending dollars every day on ads, conversions were quite low.

Solution

Upon taking over the account, we dig deeper into the data and splitting it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted towards a female audience, we created ads in different ad formats and run them on different channels.

Along with hyper-targeted campaigns, we run robust remarketing campaigns to drive more conversions. As a result, Ad engagement began increasing, which lowered the cost-per-click for the client’s Ads.

Results

22%

Increase in MoM Sales

678.4%

ROAS

32%

Decrease in CPA

Campaign Stats