First off, SEO stands for Search Engine Optimization. Great, we’re glad we got that off our chests. What this means is, you’re optimizing (there’s that word again!) traffic to your webpage from search engine results. This way, when someone is searching for a brownies recipe, or new toys for their cats, they will find your page (assuming you’re selling cat toys or recipe books) among the first suggested web pages.
In some ways, the internet is a scary place. There are thousands, if not millions of possible answers to your questions. And in many cases, supplies available for the demand. Since many shops can no longer rely on foot traffic to bring in new customers, they must generate a searchable presence online. And though this new field of marketing and sales may seem extremely complex, in fact, it’s not all that difficult to manage. You don’t necessarily need an in-house SEO expert to run your website. Let’s dive a little deeper in order to understand how to maximize our online presence through SEO, shall we?
If your website takes too long to load on tablets, phones or desktops, you will likely lose potential clients. Google PageSpeed Insight will tell you how fast or slow your website takes to load on a user’s browser and its overall performance ranking. The bonus is, this tool will also offer you insight into how to improve your score.
Answer the Public is a free keyword research tool. They will supply you with the most common questions individuals are searching on Google’s autocomplete results. This tool is especially useful for websites which generate articles or blog posts to increase sales. The tool only offers two free searches a day, but unless you’re running a News website, we think that should be enough to get the ball rolling and the numbers rising.
If you’re using WordPress, this tool will compress the images on your site without reducing the image quality. The images on your website are one of the main components which can slow down your page on your users’ devices. Smush is both free and easy to use.
Anyone can get started with SEO to drive more traffic to their site. Though SEO strategies are often in flux and changing with the times, there are some basic rules which will remain constant. If you’re interested in becoming an SEO professional, or simply looking for basic SEO knowledge we recommend you start here.
Google started using a PageRank algorithm which went beyond your standard keyword search. This means, the links you thread into your website, blog and articles will affect how low or how high your webpage will rank. Google assumes that when a website uses the highest quality websites for their page, then that website is somewhere on the same level as those higher ranking sites. Naturally, inbound links are the highest ranking when it comes to SEO. Inbound links are the number of websites sending users over to your website as a reliable resource. Inbound links should be one of your goals. But, we’ll talk more about clarifying your goals later on.
As we stressed earlier, keywords are no longer the only tool for high ranking SEO. That’s because, early on, websites started over-abusing SEO keywords. They were forcing SEO keywords to bring more users to their page. But, in a matter of minutes the users exited the page when they didn’t find the actual information they were searching for. The most reliable way to experience organic traffic and search visibility to your page is by continuously keeping the standards high. And, offering high quality content.
Have you ever visited a website and found the page so utterly confusing? The clarity and searchability of a site is almost all in the design of the page. Think about the design of your website in relation to the layout of a supermarket. Imagine if the candy bars were no longer by the counter. We wouldn’t know where to find them, and frankly we’d leave without buying anything to munch on. In this case, everybody loses. Making your website more attractive to a search engine and your audience is one of the surest ways to increase those numbers.
Yes, online marketing is a relatively new game. However, there are some fundamental strategies to ensure your website doesn’t retreat all the way back to the 12th or 20th page of your target audience’s search. The idea is to increase visibility as much as possible, but how does one do such a thing? Here’s how:
Your SEO success rate can sometimes be relatively hard to measure without the proper tools. Why is that so? Because there is a huge influx of data one would have to analyze to truly determine how successful one’s page actually is. Every business has their own unique goals and objectives. This is a part of the reasons why it’s so important to set up your goals early on. Once you have a clear vision of what your goals are, it will make it much easier to analyze the success rate of your goals and SEO scores.
Within the SEO world there’s what’s called, Key Performance Indicator (KPI). Your Key Performance Indicators are the metrics and measurements used to track just how effective your SEO implementations are. KPI.org defines KPI as, “the critical (key) indicators of progress toward an intended result. KPIs provides a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most.” Three ways to measure your KPI is through Organic Search Traffic, Time on Page and Conversion Rate.